1 1
EMPTY DOM REMOVE PROTECTOR

Diamond R Cattle

Picanha

Picanha

The Picanha Steak

If you haven't heard of the Picanha, you're about to become a believer.

This cut is a staple across Brazil and South America — the centerpiece of the traditional churrasco grill culture where it's been celebrated for generations. Cut from the top of the rump, the Picanha sits beneath a thick cap of fat that bastes the meat as it cooks, delivering rich, juicy flavor in every single bite. Bold, beefy, and incredibly tender when cooked right — it's no wonder this cut has been the crown jewel of Latin American cookouts for centuries.

Our corn-and-oats-finished Picanha takes everything that makes this cut legendary and adds the Diamond R difference. Raised right here in Independence, Kansas on our family ranch — no antibiotics, no added hormones, just real beef done the right way.

No antibiotics. No added hormones. No shortcuts.

From our ranch to your table, real beef raised the right way.

Add to Cart below and bring a little South American tradition to your backyard tonight.  Each package weights 4-5lbs, enough for the whole family! 

EMPTY DOM REMOVE PROTECTOR
$79.00 USD
$79.00 USD
Sale Sold out
EMPTY DOM REMOVE PROTECTOR
EMPTY DOM REMOVE PROTECTOR
EMPTY DOM REMOVE PROTECTOR
EMPTY DOM REMOVE PROTECTOR
View full details

Everything We Offer

Born Here

Raised Here

Fed Here

We proudly offer our locally raised beef by the box, quarter, or half share. Our calves are born in Southeast Kansas during the spring and fall, and raised on native grasses and mother's milk until they're ready for the next stage. Upon weaning, they return to our ranch, where they graze on a diet of Bermuda and fescue grass. Here, amidst the comforting familiarity of our homestead, they're nourished with care and attention, grazing and growing until they're finished on a balanced diet of hay, oats, and corn. We invite you to taste the difference that our meticulous process and dedication to quality make. Explore our selection and bring the essence of our farm to your table today.

Meet theDiamond R Cattle Family

Welcome to our family farm in Southeast Kansas, where tradition meets quality in every bite. We're the Reichenberger family, and as a fourth-generation operation, we take pride in providing premium beef raised with expert care and locally sourced ingredients. From our carefully selected breeding program to our sustainable grazing practices, every aspect of our operation reflects our commitment to excellence and the enduring legacy of family farming. Experience the difference of our farm-to-table beef and taste the tradition in every mouthful.

About Us

“We now have purchased beef from Diamond R Cattle twice. I was blown away by the taste and texture of the beef, it is truly amazing! Once, I ran out and had to buy from the store, it was NOT the same and reminded me just how important and worth it it is to purchase ENOUGH to last until the next order. The quality is great and I will not longer eat store bought beef!"

D'Ambra Neal - Independence, KS

“My wife and I have been buying locally sourced beef for 40 years. The ribeye steaks from Diamond R Cattle are the best we've ever had!"

Phillip Fienen - Independence, KS

“You may start out as a customer, but you'll wind up as family. A great product - offered by great people. We'll never look anywhere else."

Craig and Marie Null - Independence, KS

“Outrageous quality and taste. Literally the best beef I've ever had. People think you are an amazing cook! (But its not me, it's the beef!) Thanks for a great product and hard work you're putting in at Diamond R Cattle."

Eric Wiles - Stilwell, KS

“Our family has been a recurring customer of Diamond R for some time now. In fact, our adult kids (and a couple of their friends) also have become faithful customers! This family delivers excellent quality beef and we love supporting a local family that remains invested in wholesome farming practices. Did I mention that they are just great people too?!"

Shanda Chambers - Independence, KS